{"id":43938,"date":"2026-05-29T04:37:00","date_gmt":"2026-05-29T04:37:00","guid":{"rendered":"https:\/\/luxtraveldmc.com\/blog\/?p=43938"},"modified":"2026-05-29T05:08:02","modified_gmt":"2026-05-29T05:08:02","slug":"luxgroup-to-launch-amiral-cruises-2026","status":"publish","type":"post","link":"https:\/\/luxtraveldmc.com\/blog\/luxgroup-to-launch-amiral-cruises-2026.html","title":{"rendered":"LuxGroup to Officially Launch Amiral Cruises, Expanding Its Luxury Travel Ecosystem in Vietnam"},"content":{"rendered":"<p>Ho Chi Minh City, Vietnam \u2013 LuxGroup will officially unveil its newest luxury cruise brand at the launch event \u201cAmiral Cruises 2026 \u2013 The River Remembers\u201d on June 5th, 2026, at Prima B, Level 5, Hotel Majestic Saigon, marking a significant milestone in the evolution of the group\u2019s luxury hospitality and cruise ecosystem in Vietnam.<\/p>\n<p>More than a brand launch, The River Remembers is envisioned as a tribute to Saigon\u2019s maritime heritage and the legendary voyage of the Amiral Latouche-Tr\u00e9ville in 1911 \u2014 a symbolic journey deeply embedded in Vietnam\u2019s modern history. Through this event, LuxGroup aims to reconnect heritage narratives with contemporary luxury travel experiences on the <a href=\"https:\/\/luxtraveldmc.com\/activities\/vietnam-waterways\">Vietnam waterways<\/a>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-43941 aligncenter\" src=\"https:\/\/luxtraveldmc.com\/blog\/wp-content\/uploads\/2026\/05\/z7581715378198_0edd58e4c2a91d70d0276f3a76d5afbf.jpg.webp\" alt=\"Amiral Cruises\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/luxtraveldmc.com\/blog\/wp-content\/uploads\/2026\/05\/z7581715378198_0edd58e4c2a91d70d0276f3a76d5afbf.jpg.webp 1536w, https:\/\/luxtraveldmc.com\/blog\/wp-content\/uploads\/2026\/05\/z7581715378198_0edd58e4c2a91d70d0276f3a76d5afbf.jpg-300x200.webp 300w, https:\/\/luxtraveldmc.com\/blog\/wp-content\/uploads\/2026\/05\/z7581715378198_0edd58e4c2a91d70d0276f3a76d5afbf.jpg-768x512.webp 768w, https:\/\/luxtraveldmc.com\/blog\/wp-content\/uploads\/2026\/05\/z7581715378198_0edd58e4c2a91d70d0276f3a76d5afbf.jpg-370x247.webp 370w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/luxtraveldmc.com\/blog\/luxgroup-to-launch-amiral-cruises-2026.html\/#Introducing_Amiral_Cruises_%E2%80%93_A_New_Era_of_Heritage_River_Sea_Travel\" >Introducing Amiral Cruises \u2013 A New Era of Heritage River &amp; Sea Travel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/luxtraveldmc.com\/blog\/luxgroup-to-launch-amiral-cruises-2026.html\/#Expanding_the_LuxGroup_Luxury_Travel_Ecosystem\" >Expanding the LuxGroup Luxury Travel Ecosystem<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introducing_Amiral_Cruises_%E2%80%93_A_New_Era_of_Heritage_River_Sea_Travel\"><\/span>Introducing Amiral Cruises \u2013 A New Era of Heritage River &amp; Sea Travel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Inspired by the golden age of river and ocean voyages in Indochina, Amiral Cruises is a luxury boutique cruise brand that blends elegant Art Deco aesthetics, cultural storytelling, gastronomy, and immersive local experiences. Positioned as a new generation of heritage-inspired cruising, Amiral Cruises seeks to redefine luxury travel on Vietnam\u2019s rivers and southern coastline through intimate journeys that celebrate culture, history, and sustainability. During the launch event, LuxGroup will officially introduce the Amiral Cruises Collection \u2014 Vietnam\u2019s first luxury river-sea cruise system built to SB standards and designed for immersive exploration across Southern Vietnam.<\/p>\n<p class=\"isSelectedEnd\">The launch of Amiral Cruises is expected to become one of the most remarkable highlights of Ho Chi Minh City\u2019s tourism scene this summer, introducing a fresh luxury experience that celebrates the city\u2019s riverside identity and cultural heritage. More than simply a cruise product, Amiral Cruises reflects the revival of Saigon\u2019s historic relationship with the river \u2014 transforming the waterways into a stage for culture, gastronomy, music, and storytelling.<\/p>\n<p>By blending heritage-inspired design with contemporary hospitality, Amiral Cruises enriches Ho Chi Minh City\u2019s tourism offerings and contributes to positioning the city as a vibrant destination for luxury, cultural, and experiential travel in Southeast Asia.<\/p>\n<p>The Amiral Cruises collection includes:<\/p>\n<ul>\n<li>Two Amiral Explorers, dedicated to cultural, historical, and ecological discovery journeys;<\/li>\n<li>One Amiral Cruises for Presidents \u2013 Urban River Yacht, offering sunset cruises, live music performances, fine dining, and premium entertainment experiences in the heart of Saigon;<\/li>\n<li>One Amiral Cruises for Presidents \u2013 Overnight Cruise, designed for boutique overnight voyages with elevated hospitality and curated experiences on the water.<\/li>\n<\/ul>\n<p>Departing from Bach Dang Wharf in Ho Chi Minh City, the cruises will connect travelers with destinations rich in heritage and local identity, including:<\/p>\n<ul>\n<li>Ben Duoc \u2013 Cu Chi<\/li>\n<li>Can Gio Mangrove Biosphere Reserve<\/li>\n<li>Ganh Rai Bay<\/li>\n<\/ul>\n<p>Future itineraries are expected to expand toward the Mekong Delta, Cambodia, and Con Dao Special Zone, opening a new chapter for luxury expedition cruising in Southern Vietnam and the Mekong region.<\/p>\n<figure id=\"attachment_43943\" aria-describedby=\"caption-attachment-43943\" style=\"width: 1536px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-43943 size-full\" src=\"https:\/\/luxtraveldmc.com\/blog\/wp-content\/uploads\/2026\/05\/z7783764679884_aed6fdc7e1197626b32dc4b53aa054d7.jpg\" alt=\"Amial Cruises Explorers to discover Can Gio, Amiral Cruises \" width=\"1536\" height=\"1024\" srcset=\"https:\/\/luxtraveldmc.com\/blog\/wp-content\/uploads\/2026\/05\/z7783764679884_aed6fdc7e1197626b32dc4b53aa054d7.jpg 1536w, https:\/\/luxtraveldmc.com\/blog\/wp-content\/uploads\/2026\/05\/z7783764679884_aed6fdc7e1197626b32dc4b53aa054d7-300x200.jpg 300w, https:\/\/luxtraveldmc.com\/blog\/wp-content\/uploads\/2026\/05\/z7783764679884_aed6fdc7e1197626b32dc4b53aa054d7-768x512.jpg 768w, https:\/\/luxtraveldmc.com\/blog\/wp-content\/uploads\/2026\/05\/z7783764679884_aed6fdc7e1197626b32dc4b53aa054d7-370x247.jpg 370w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><figcaption id=\"caption-attachment-43943\" class=\"wp-caption-text\">Amiral Explorers for discovering Can Gio<\/figcaption><\/figure>\n<p>The name \u201cAmiral\u201d symbolizes sophistication, maritime legacy, and timeless exploration \u2014 reflecting LuxGroup\u2019s philosophy of creating journeys where culture, gastronomy, history, and sustainability seamlessly converge.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Expanding_the_LuxGroup_Luxury_Travel_Ecosystem\"><\/span>Expanding the LuxGroup Luxury Travel Ecosystem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amiral Cruises becomes the latest addition to LuxGroup\u2019s growing portfolio of luxury tourism and hospitality brands developed over the past two decades, including:<\/p>\n<ul>\n<li>Heritage Cruises on Lan Ha Bay and the Red River;<\/li>\n<li>Emperor Cruises in Nha Trang and Halong Bay;<\/li>\n<li>Lux Travel DMC, specializing in tailor-made luxury and sustainable journeys across Vietnam and Southeast Asia;<\/li>\n<li>The V\u1ecb Restaurant Collection across Northern, Central, and Southern Vietnam;<\/li>\n<li>Boutique hotels, eco-lodges, luxury transportation, and hospitality services under LuxGroup Hospitality.<\/li>\n<\/ul>\n<p>Founded in 2005 by entrepreneur and luxury travel pioneer Pham Ha, LuxGroup has become one of Vietnam\u2019s leading luxury tourism and hospitality groups, internationally recognized for innovation in experiential travel, heritage cruising, and sustainable tourism development. Over the past two decades, the group has welcomed thousands of international travelers through its portfolio of luxury cruises, bespoke cultural journeys, and personalized hospitality experiences throughout Vietnam and Southeast Asia.<\/p>\n<p>LuxGroup is also widely recognized for its long-term commitment to responsible tourism. The company is an active member of the Vietnam Green Tourism Association and among the pioneers promoting \u201cZero Plastic Waste Tourism\u201d in Vietnam. Through LuxGroup Foundation and various community initiatives, the group continues to support environmental protection, cultural preservation, and local community development as part of its broader sustainability mission. Guided by the philosophy \u201cLuxury is Culture,\u201d LuxGroup continues its mission to position Vietnam as a leading luxury, cultural, and experiential destination in Asia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ho Chi Minh City, Vietnam \u2013 LuxGroup will officially unveil its newest luxury cruise brand at the launch event \u201cAmiral Cruises 2026 \u2013 The River Remembers\u201d on June 5th, 2026,&hellip;<\/p>\n","protected":false},"author":10,"featured_media":43948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1546],"tags":[],"class_list":["post-43938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vietnam-waterways"],"_links":{"self":[{"href":"https:\/\/luxtraveldmc.com\/blog\/wp-json\/wp\/v2\/posts\/43938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxtraveldmc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxtraveldmc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxtraveldmc.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/luxtraveldmc.com\/blog\/wp-json\/wp\/v2\/comments?post=43938"}],"version-history":[{"count":3,"href":"https:\/\/luxtraveldmc.com\/blog\/wp-json\/wp\/v2\/posts\/43938\/revisions"}],"predecessor-version":[{"id":43946,"href":"https:\/\/luxtraveldmc.com\/blog\/wp-json\/wp\/v2\/posts\/43938\/revisions\/43946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxtraveldmc.com\/blog\/wp-json\/wp\/v2\/media\/43948"}],"wp:attachment":[{"href":"https:\/\/luxtraveldmc.com\/blog\/wp-json\/wp\/v2\/media?parent=43938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxtraveldmc.com\/blog\/wp-json\/wp\/v2\/categories?post=43938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxtraveldmc.com\/blog\/wp-json\/wp\/v2\/tags?post=43938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}