(Hanoi – 10th April) Lux Travel DMC, a member of the LuxGroup of small giants, proudly announces its historic achievement as the first luxury tour operator in Vietnam to receive the VITA Green Award from the Vietnam Green Tourism Association. This prestigious recognition was officially presented at the Vietnam International Travel Mart (VITM) 2025 in Hanoi, marking a groundbreaking moment in sustainable tourism leadership for Vietnam and the region.
Lux Travel DMC Proudly Received “Green Award” by VITA
The VITA Green Award honors travel companies that meet 100 rigorous criteria for environmental protection, social responsibility, ethical business, and sustainable development. Lux Travel DMC’s recognition underscores its unwavering commitment to responsible tourism and a “net positive” impact on people, planet, and profit.
Lux Travel DMC received VITA Green Award
This accolade follows another global milestone: On February 25, 2025, Lux Travel DMC was officially awarded the Travelife Certified 2025 designation—becoming one of only 500 travel companies worldwide and the first Vietnamese Luxury Tour Operator to earn this top-tier sustainability certification. The ceremony occurred at ITB Berlin 2025, the world’s largest tourism trade fair.
“Sustainability is not a choice—it is a necessity. We strongly believe the future of luxury travel must be built on a foundation of sustainability,” said Dr. Pham Ha, Founder & CEO of Lux Travel DMC and LuxGroup. “Winning the VITA Green Award and achieving Travelife Certified status is a proud moment for our team—and a call to action for the Vietnamese tourism industry to embrace green growth.”
Mr. Vu The Binh, Chairman of the Vietnam Tourism Association, noted, “The fact that a luxury travel company in Vietnam is the first to achieve this level of sustainability certification is truly inspiring. It sets a benchmark for Vietnam and encourages suppliers, destinations, communities, tour guides, and other operators to follow the path of sustainability and ESG.”
This double recognition reflects Lux Travel DMC’s pioneering efforts in developing responsible tourism products, minimizing ecological impact, promoting fair labor practices, and raising public awareness about sustainable travel.
As Vietnam’s tourism sector enters a transformative era, Lux Travel DMC continues to lead the way in integrating luxury, culture, and sustainability, delivering unforgettable experiences that are both indulgent and impactful.
A Golden Product at the Right Time to Captivate High-End Travelers
Vietnam’s tourism industry aims to welcome 22–23 million international visitors by 2025, contributing 6–8% of the GDP, with a projected revenue of VND 980–1,050 trillion. This goal demands continuous innovation and the delivery of premium travel experiences that reflect the nation’s cultural identity and spiritual richness.
In 2024 alone, Vietnam attracted over 17.5 million international arrivals, a 39.5% increase year-on-year, demonstrating the country’s rising appeal and strong potential for growth. The recent presence of global billionaires in Vietnam highlights its emerging role as a luxury travel destination.
Looking ahead, Vietnam’s tourism sector is aligned with the country’s commitment at COP28 in Dubai. The national goals are to welcome 30 million international visitors by 2030 and achieve net-zero emissions by 2050—a vision that Lux Travel DMC is proud to support and lead.
About Lux Travel DMC
Founded in 2005, Lux Travel DMC specializes in high-end, tailor-made travel services. With headquarters in Hanoi and branch offices in Ho Chi Minh City and Da Nang, the company has built a strong nationwide presence.
As a pioneer in experiential travel, Lux Travel DMC blends traditional cultural values with modern travel trends, offering unique and sustainable tourism experiences. The company has been recognized with numerous industry awards for its innovation and service excellence.
With a team of highly experienced professionals and deep local expertise, Lux Travel DMC is committed to delivering premium, safe, and responsible travel experiences. The company aims to become the leading luxury and sustainable travel brand in Asia.
