LuxGroup Earns “Best Companies to Work for in Asia 2025” Honor from HR Asia, a Top Industry Award.
Ho Chi Minh City, August 14, 2025 – LuxGroup, a luxury travel and services company, was honored for the first time on the list of “HR Asia Best Companies to Work for in Asia – Vietnam Chapter 2025.” The award was announced and presented by HR Asia Magazine—the region’s leading human resources publication—at GEM Center in Ho Chi Minh City.
This recognition marks a significant milestone as the company celebrates its 20th anniversary. It also serves as a strong affirmation of the humane HR strategy, happy work environment, and commitment to sustainable development that LuxGroup has tirelessly pursued over the past two decades.
The Board of Directors and staff of Luxgroup at the HR Asia Awards ceremony
Often likened to the “Oscars of the HR industry,” the prestigious award honors enterprises with excellent human resources strategies, a positive work environment, and a humane corporate culture, all of which contribute to spreading positive values throughout Asia’s business community.
The “5P + 3P” Model: Happiness Starts from Within
The HR Asia Awards evaluation is based on the T.E.A.M. model, which includes three core criteria: Corporate Strategy & Culture (Core), Individual Experience (Self), and Collective Engagement (Group). LuxGroup achieved a standout score across all criteria, thanks to its unique organizational development model, the “5P + 3P Model.”
The model is defined as follows:
- 5P: Purpose, Passion, People, Planet, Profit
- 3P: Place (workplace), Partnership (sustainable partnerships), Prosperity (shared prosperity)
The Prosperity aspect of the model is a cornerstone of LuxGroup’s philosophy, encompassing Pride, Peace, and Personal Growth. This concept highlights the importance of linking the development and happiness of each individual with the collective success and prosperity of the entire team. This philosophy ensures that LuxGroup not only focuses on business efficiency but also nurtures its internal strength, fostering happiness and long-term sustainable value for its entire workforce.
The company places human values at the core of its development
Beyond the T.E.A.M. model, LuxGroup’s high scores in all three criteria reflect its commitment to a sustainable human resources philosophy, a joyful and artistic work environment, and a people-centric, human-centered organizational model.
The company is committed to creating the most ideal working environment for its employees
A Quote from the Founder
Speaking at the award ceremony, Dr. Pham Ha, Founder and Chairman of LuxGroup, affirmed the company’s core values:
“We chose happiness as our mission – not only for our customers but, first and foremost, for our own staff. At LuxGroup, every individual is empowered to live with their true passion, to be inspired, recognized, and to grow. Happiness is not a destination; it is the journey we live every day – a journey where Vietnamese values are spread through kind hearts and heartfelt service.”
LuxGroup at 20: The Story of a Happy Enterprise
Founded in 2005, LuxGroup started from scratch, valuing every small opportunity. Today, it proudly owns a high-end tourism, culture, and arts ecosystem with a portfolio of prominent brands:
- Lux Travel DMC: The first luxury tour operator in Vietnam, holding the Travelife Certified 2025 certification.
- Emperor Cruises, Heritage Cruises, Amiral Cruises: Boutique cruise brands blending art, heritage, and unique experiences on Ha Long Bay, Nha Trang, and in Saigon.
- Lux Hotels & Resorts, Secret, Vị Việt Nam: Heritage hotels and restaurants dedicated to being plastic-free, with a focus on art and indigenous values.
Commitment to human development remains LuxGroup’s top strategic priority, demonstrated by the allocation of 5% of its annual profits to support physical and mental development programs, training, mentoring, and internal initiatives linked to the ESG (Environmental, Social, and Governance) framework. Built on this foundation, the group is steadily expanding its “happy tourism – sustainable development – art for humanity” model, with a vision to achieve international recognition by 2045.
The Story of a Happy Enterprise
About the HR Asia Awards and “Best Companies to Work for in Asia”
The HR Asia Awards is a leading and prestigious recognition in the field of human resources, organized in over 16 countries, including Singapore, Japan, South Korea, China, Malaysia, and Vietnam. Often referred to as the “Oscars of the HR industry,” the awards honor companies with exceptional human resources strategies, a positive work environment, and a humane corporate culture, which serves as a driving force for spreading positive values across the entire continent.
Media Contact:
LuxGroup Communications Department
Email: sales@luxgroup.vn
Hotline: (+84) 24 3927 4120
