Vị Huế, Vietnam’s first green restaurant, proudly represents the rich cultural heritage of Hue, the ancient capital of Vietnam.
Known for its historical significance and unique traditions, Hue has now entered an exciting new era as a centrally governed city. This transformation not only signifies administrative progress but also brings fresh opportunities for economic growth, cultural preservation, and tourism development. To celebrate this milestone and mark the 2025 National Tourism Year, Lux Food and Beverage – a member of LuxGroup – is thrilled to introduce Vị Huế as a symbol of sustainability and culinary excellence.
Table of Contents
Vietnamese Cuisine – A Living Heritage with Unmatched Allure
Vietnamese cuisine has long been celebrated globally for its diversity, sophistication, and cultural richness. Renowned chef Anthony Bourdain once remarked, “Vietnamese cuisine is one of the most vibrant and sophisticated cuisines in the world.” This recognition highlights Vietnam’s immense potential to become a leading global culinary destination.
However, transforming this potential into a strong international brand requires creativity and sustainable development. With Vị Huế, we aim to pioneer the green gastronomy movement – promoting eco-friendly dining practices while honoring cultural heritage and prioritizing public health.
Bringing Vietnamese Cuisine to the World
Vị Huế – Leading the Green Culinary Trend in Vietnam
Vị Huế is more than a restaurant; it is a cultural narrative told through every dish. We use organic, fresh, and locally sourced ingredients combined with sophisticated culinary techniques to create an authentic yet contemporary dining experience. Our zero-waste model, which eliminates plastic waste and focuses on sustainability, reflects our commitment to environmental responsibility.
The architecture of Vị Huế merges traditional elegance with modern design, offering an atmosphere that is both refined and welcoming. Each dish is a work of art, crafted by talented chefs to take guests on a journey through the rich culinary history of Huế, Vietnam’s former imperial capital.
The ambiance of Vị Huế restaurant
Cuisine – A Bridge Between Culture and Tourism
Studies show that food accounts for 25–30% of tourist spending, underscoring the critical role of gastronomy in tourism success. With Michelin Guide recognizing Vietnam as an emerging culinary destination, we see an incredible opportunity to position Vị Huế as a green dining icon—perfectly aligned with the global trend toward sustainable travel.
Marketing expert Philip Kotler once said, “Vietnam should be the kitchen of the world.” However, achieving this vision requires strategic planning and execution. Vị Huế serves as a starting point, blending tradition with innovation to showcase Vietnamese cuisine’s potential on the world stage.
A diverse cuisine paired with eco-friendly utensils
Elevating Vietnamese Cuisine – A Strategic Vision
To elevate Vietnamese cuisine globally, a coordinated effort among local authorities, businesses, and culinary organizations is essential. Establishing quality standards, strengthening branding efforts, and investing in human resource training are crucial. At Vị Huế, we have implemented these principles, aspiring to earn a Michelin Green Star—a symbol of excellence and environmental sustainability.
A traditional space where visitors can immerse themselves in Vietnamese culture
Huế’s new status as a centrally governed city provides an excellent platform to promote tourism and build a national brand. Vị Huế aims to be a gateway for introducing Vietnam’s culinary treasures to the world, supporting sustainable economic growth in the region.
Conclusion – Vị Huế, a Symbol of Green Innovation
With Vị Huế, we not only honor cultural heritage but also advocate for a green future, where food connects people to culture and nature. I believe Vị Huế will become a must-visit destination for travelers and a proud representation of Vietnamese gastronomy on the global map.
Dr. Phạm Hà – Chairman of LuxGroup
