Lux Travel DMC to Showcase Unique Cultural and Luxury Journeys at FITUR 2026 in Madrid
Lux Travel DMC, a leading Destination Management Company specializing in bespoke, high-end travel across Southeast Asia, is set to join the International Tourism Trade Fair, FITUR 2026. The event, recognized as a global benchmark for the tourism sector, will take place at IFEMA Madrid, Spain, from January 21 to 25, 2026.
The company’s presence at FITUR underscores its strategic commitment to expanding partnerships in key international markets, particularly Spain and the broader European region. Lux Travel DMC aims to connect with trade professionals seeking authentic, meticulously crafted, and sustainable travel products.

Leading with Culture and Sustainability
Lux Travel DMC stands out in the competitive luxury travel landscape by integrating profound cultural immersion and environmental responsibility into every itinerary. The company believes that travel should offer more than just scenic views; it should provide a deep, enriching connection to the heritage and people of the destination.
“Our core philosophy is that travel must be enriching, responsible, and personal,” says Mr. Pham Ha, CEO of Lux Travel DMC. “At FITUR 2026, we are eager to showcase how our tailor-made journeys—from private culinary tours in Vietnam to exclusive temple visits in Cambodia—are designed not only to delight our clients but also to sustainably benefit the local communities they visit. We are actively seeking partners who share this vision for high-value, conscious tourism.”
The company’s portfolio includes private yacht charters, cultural expeditions, wellness retreats, and family adventures across Vietnam, Cambodia, Laos, Thailand, and Myanmar. Each trip is designed to be fully customizable, ensuring a seamless and unique experience for discerning travelers.

Key Focus Areas for Partnership at FITUR 2026
At the trade show, Lux Travel DMC will be highlighting several key areas for collaboration:
- Authentic Cultural Immersion: Programs that delve beyond tourist hotspots, offering genuine interactions with local artisans, historians, and communities.
- Luxury & Personalization: Showcasing the company’s capability to deliver high-end services, including private transportation, exclusive accommodation, and 24/7 dedicated support.
- Eco-Friendly Initiatives: Discussing commitments to reducing carbon footprints and supporting conservation efforts across Southeast Asia.
Connecting with the Leadership Team
Lux Travel DMC’s delegation will be led by CEO Mr. Pham Ha, who brings decades of expertise in developing luxury tourism products in the region. He will be joined by Ms. Thom, the Spanish Sales Manager, ensuring seamless communication and cultural understanding with Spanish-speaking partners.
The team is prepared to discuss potential co-marketing opportunities and strategies for incorporating Lux Travel DMC’s distinctive offerings into new outbound markets.
“Spain is a critical market for our style of experiential, high-quality travel,” adds Ms. Thom. “We are focused on building strong, long-lasting relationships with travel agencies and tour operators who value exclusivity and cultural depth. We look forward to meaningful discussions in Madrid.”

Schedule a Meeting
Media representatives, travel partners, and industry professionals are invited to schedule an exclusive meeting to discuss partnership opportunities and the future of luxury travel in Southeast Asia.
- Event: FITUR 2026 – International Tourism Trade Fair
- Location: IFEMA Madrid, Spain – Booth 8D24
- Dates: January 21 – 25, 2026
- Contact for Appointments: sales@luxtraveldmc.com
About Lux Travel DMC
Lux Travel DMC is an award-winning Destination Management Company based in Vietnam, offering customized luxury travel and tour services throughout Southeast Asia. With a focus on exclusive experiences, cultural authenticity, and sustainable practices, the company is dedicated to crafting extraordinary and memorable journeys for sophisticated travelers.