Ho Chi Minh City, Vietnam – LuxGroup will officially unveil its newest luxury cruise brand at the launch event “Amiral Cruises 2026 – The River Remembers” on June 5th, 2026, at Prima B, Level 5, Hotel Majestic Saigon, marking a significant milestone in the evolution of the group’s luxury hospitality and cruise ecosystem in Vietnam.
More than a brand launch, The River Remembers is envisioned as a tribute to Saigon’s maritime heritage and the legendary voyage of the Amiral Latouche-Tréville in 1911 — a symbolic journey deeply embedded in Vietnam’s modern history. Through this event, LuxGroup aims to reconnect heritage narratives with contemporary luxury travel experiences on the Vietnam waterways.
Introducing Amiral Cruises – A New Era of Heritage River & Sea Travel
Inspired by the golden age of river and ocean voyages in Indochina, Amiral Cruises is a luxury boutique cruise brand that blends elegant Art Deco aesthetics, cultural storytelling, gastronomy, and immersive local experiences. Positioned as a new generation of heritage-inspired cruising, Amiral Cruises seeks to redefine luxury travel on Vietnam’s rivers and southern coastline through intimate journeys that celebrate culture, history, and sustainability. During the launch event, LuxGroup will officially introduce the Amiral Cruises Collection — Vietnam’s first luxury river-sea cruise system built to SB standards and designed for immersive exploration across Southern Vietnam.
The launch of Amiral Cruises is expected to become one of the most remarkable highlights of Ho Chi Minh City’s tourism scene this summer, introducing a fresh luxury experience that celebrates the city’s riverside identity and cultural heritage. More than simply a cruise product, Amiral Cruises reflects the revival of Saigon’s historic relationship with the river — transforming the waterways into a stage for culture, gastronomy, music, and storytelling.
By blending heritage-inspired design with contemporary hospitality, Amiral Cruises enriches Ho Chi Minh City’s tourism offerings and contributes to positioning the city as a vibrant destination for luxury, cultural, and experiential travel in Southeast Asia.
The Amiral Cruises collection includes:
- Two Amiral Explorers, dedicated to cultural, historical, and ecological discovery journeys;
- One Amiral Cruises for Presidents – Urban River Yacht, offering sunset cruises, live music performances, fine dining, and premium entertainment experiences in the heart of Saigon;
- One Amiral Cruises for Presidents – Overnight Cruise, designed for boutique overnight voyages with elevated hospitality and curated experiences on the water.
Departing from Bach Dang Wharf in Ho Chi Minh City, the cruises will connect travelers with destinations rich in heritage and local identity, including:
- Ben Duoc – Cu Chi
- Can Gio Mangrove Biosphere Reserve
- Ganh Rai Bay
Future itineraries are expected to expand toward the Mekong Delta, Cambodia, and Con Dao Special Zone, opening a new chapter for luxury expedition cruising in Southern Vietnam and the Mekong region.
The name “Amiral” symbolizes sophistication, maritime legacy, and timeless exploration — reflecting LuxGroup’s philosophy of creating journeys where culture, gastronomy, history, and sustainability seamlessly converge.
Expanding the LuxGroup Luxury Travel Ecosystem
Amiral Cruises becomes the latest addition to LuxGroup’s growing portfolio of luxury tourism and hospitality brands developed over the past two decades, including:
- Heritage Cruises on Lan Ha Bay and the Red River;
- Emperor Cruises in Nha Trang and Halong Bay;
- Lux Travel DMC, specializing in tailor-made luxury and sustainable journeys across Vietnam and Southeast Asia;
- The Vị Restaurant Collection across Northern, Central, and Southern Vietnam;
- Boutique hotels, eco-lodges, luxury transportation, and hospitality services under LuxGroup Hospitality.
Founded in 2005 by entrepreneur and luxury travel pioneer Pham Ha, LuxGroup has become one of Vietnam’s leading luxury tourism and hospitality groups, internationally recognized for innovation in experiential travel, heritage cruising, and sustainable tourism development. Over the past two decades, the group has welcomed thousands of international travelers through its portfolio of luxury cruises, bespoke cultural journeys, and personalized hospitality experiences throughout Vietnam and Southeast Asia.
LuxGroup is also widely recognized for its long-term commitment to responsible tourism. The company is an active member of the Vietnam Green Tourism Association and among the pioneers promoting “Zero Plastic Waste Tourism” in Vietnam. Through LuxGroup Foundation and various community initiatives, the group continues to support environmental protection, cultural preservation, and local community development as part of its broader sustainability mission. Guided by the philosophy “Luxury is Culture,” LuxGroup continues its mission to position Vietnam as a leading luxury, cultural, and experiential destination in Asia.