BERLIN, GERMANY – Lux Travel DMC, a member of LuxGroup, Vietnam’s leading award-winning luxury tour operator, is excited to announce its participation in ITB Berlin 2026. From March 3rd to 5th, 2026, the Lux Travel DMC leadership team will be in Berlin to showcase the finest high-end travel experiences from Vietnam and across Southeast Asia.
Promoting Authentic and Sustainable Southeast Asia
Lux Travel DMC aims to bring the soul of Southeast Asia to the world stage. The company focuses on authentic, bespoke, and sustainable travel. In 2026, the brand emphasizes “Authentic Luxury”—moving beyond standard tours to offer deep cultural immersions that respect local environments and communities.
A key highlight for this year’s attendance is the promotion of Lux Travel DMC’s Exclusive Vietnam Fam Trip. This program is specially designed for travel agents and partners to experience the company’s luxury services firsthand. It provides an insider’s look at Vietnam’s most prestigious destinations, helping partners sell the region with confidence and expertise.
This year also marks a historic milestone as ITB Berlin celebrates its 60th anniversary. For six decades, ITB has stood for industry excellence, quality, and networking. Lux Travel DMC is proud to be a part of this special edition, joining thousands of travel professionals at the world’s leading B2B travel trade show to celebrate the resilience and future of global tourism.

Meet the Luxury Travel Experts in Berlin
Lux Travel DMC at ITB Berlin 2026 marks a strategic journey to connect with global partners and redefine luxury travel in Asia, led by top experts ready to present bespoke travel solutions:
- Mr. Pham Ha – CEO: A visionary in Asian luxury tourism, focusing on sustainable growth and premium service.
- Ms. Trieu Hoa – Sales Manager (German Market): Specializing in the DACH region to provide tailored solutions for German-speaking partners.
- Ms. Nguyen Huyen – Business Development Manager: Focused on expanding international B2B networks and new cooperation.

Meet Lux Travel DMC at ITB Berlin 2026
Partners and media representatives are invited to visit Lux Travel DMC at two convenient locations during the three-day event:
- Hall 26 | Stand 311a
- Hall 4.1 | Stand 219
- Date: 3 – 5 March 2026
Book a Meeting
Lux Travel DMC invites partners and media representatives to schedule private meetings during the event to explore exclusive collaboration opportunities. To book your slot, please contact:
- Ms. Huyen Nguyen (Business Development Manager)
- Email: bd1@luxtraveldmc.com
About Lux Travel DMC
Lux Travel DMC is an award-winning Destination Management Company specializing in high-end, bespoke travel in Vietnam, Cambodia, Laos, Thailand, and Myanmar. With over two decades of experience, the company is renowned for providing unique, culturally immersive, and luxury travel experiences for sophisticated travelers worldwide.
