At Travelife Award Ceremony at ITB Berlin 2025
(Berlin, March 5th) – Last night, Lux Travel DMC, Vietnam’s First Luxury Tour Operator, was honored as one of the top 6 global sustainable travel companies, receiving the sustainability certification Travelife Certified Award 2025.
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Honored at ITB Berlin 2025 for Sustainability certification
At ITB Berlin 2025, the world’s largest travel trade show, taking place from March 4-6, 2025, in Berlin, Germany, Lux Travel DMC (luxtraveldmc.com), a member of LuxGroup (lux group.vn), has officially been awarded the Travelife Certified Excellence in Sustainability Award—the most prestigious recognition for travel companies excelling in sustainable tourism.
This marks the first time a Vietnamese luxury tour operator has received Travelife Certified. Following a rigorous audit by Travelife, a sustainability certification body based in Amsterdam, Netherlands, the operator met nearly 250 strict sustainability criteria. This milestone underscores Lux Travel DMC’s commitment to responsible tourism, sustainable development, and ESG (Environmental, Social, and Governance) practices in Vietnam’s travel industry.
Lux Travel DMC is recognized as Vietnam’s first luxury tour operator to receive the Travelife Certified Sustainability Award, which reflects our unwavering dedication to responsible tourism and adherence to ESG standards – Travelife
Lux Travel DMC honored for sustainability certification
Travelife Certified – A Testament to Sustainable Tourism
Travelife Certified is one of the world’s most prestigious sustainability certifications in the travel industry, officially recognized by the Global Sustainable Tourism Council (GSTC) under the United Nations. To achieve this certification, Lux Travel DMC had to meet stringent standards, including:
- Environmental Protection: Reducing plastic waste, conserving energy, and cutting carbon emissions.
- Social Responsibility: Supporting local communities, preserving culture and heritage.
- Sustainable Business Management: Ensuring fair labor conditions and responsible partnerships.
- Raising Customer Awareness: Promoting sustainable tourism and responsible travel experiences.
The Travelife Certified accreditation is valid from February 24, 2025, to February 24, 2027, placing Lux Travel DMC among the top 500 most sustainable travel companies globally.
Mr. Naut Lusters, Program Manager of Travelife for Tour Operators, remarked:
“Lux Travel DMC is the first high-end tour operator in Vietnam to achieve this certification and is among the top 500 globally. I am delighted to see the travel industry increasingly prioritizing sustainability. Lux Travel DMC’s achievement as part of LuxGroup will undoubtedly inspire many other companies in Vietnam and across Asia to follow this path.”
Lux Travel DMC received Travelife Certified Award
Lux Travel DMC – Pioneering Sustainable Travel in Practice
As a Leading Luxury Tour Operator specializing in curated experiences, Lux Travel DMC is not only committed to delivering premium services but also integrating sustainability into every aspect of its operations through the following initiatives:
- Minimizing environmental impact in offices: Reducing printing, utilizing renewable energy, and cutting single-use plastics.
- Developing green travel experiences: Partnering with eco-friendly hotels, restaurants, and sustainable destinations.
- Empowering local communities: Creating sustainable jobs and promoting cultural heritage preservation.
- Integrating green technology: Implementing smart management systems to reduce carbon emissions.
Dr. Pham Ha: “Sustainability is no longer an option—it is a necessity”. At the award ceremony, Dr. Pham Ha, Founder & CEO of Lux Travel DMC, stated:
“We are incredibly proud to be Vietnam’s first high-end tour operator to achieve Travelife Certified status. This is a testament to our continuous efforts in promoting sustainable tourism and serves as a motivation for us to keep innovating, creating positive impacts for our customers and communities. We believe this success is not just Lux Travel DMC’s but also a significant milestone for Vietnam’s tourism industry on its path towards more sustainable and responsible growth.”
Lux Travel Team was happy to received Travelife Certified
He further emphasized: “Sustainability is no longer a choice—it is a necessity. Our biggest challenge is to seamlessly blend luxury with sustainability. We elevate travel experiences by integrating Vietnam’s culture, arts, cuisine, heritage, and people into our journeys. We hope to see more green businesses, eco-friendly hotels, sustainable restaurants, and responsible travel experiences coming together to build a sustainable travel ecosystem, where local communities benefit and travelers have meaningful experiences.”
Key Highlights of Lux Travel DMC at ITB Berlin 2025
- Introducing “low carbon” tours and luxury, responsible travel experiences.
- Expanding partnerships in Europe, recruiting multilingual sales representatives to develop sustainable tourism.
- Receiving the Travelife Certified award, proudly becoming Vietnam’s first tour operator to achieve this prestigious sustainability certification.
- Launching new luxury cruises – Expanding our luxury cruise offerings in Nha Trang, Saigon, and Phu Quoc, offering world-class journeys through Vietnam’s most stunning coastal destinations.
- Unveiling new F&B brands – Introducing innovative culinary experiences that blend heritage, fine dining, and storytelling.
- Promoting art-infused travel experiences – Bringing Vietnamese art and culture into every journey, creating immersive and emotional travel experiences.
- Celebrating 20 years of excellence in luxury travel! – Lux Travel DMC is committed to continuous innovation and sustainable growth, bringing Vietnamese tourism to the global stage.
Lux Travel DMC at ITB Berlin 2025
Positioning Vietnam as a Global Leader in Sustainable Tourism
The recognition of Lux Travel DMC with the sustainability certification Travelife Certified accreditation is not only a major achievement for the company but also a significant step forward for Vietnam’s tourism industry on the global sustainability map. This milestone highlights the growing commitment of Vietnamese travel businesses to environmental and social responsibility, embracing a “net positive” tourism model—where the industry not only minimizes its negative impact but also creates long-lasting benefits for local communities and the planet.
With a “kind business” philosophy and customer-centric approach, Lux Travel DMC remains dedicated to pioneering green and responsible travel, contributing to a sustainable, meaningful, and inspiring tourism future.
