Lux Travel DMC Marks 20 Years with Asia’s Responsible Tourism Nomination
(Hanoi, Vietnam – April 14, 2025) Lux Travel DMC, a proud member of LuxGroup and Vietnam’s pioneering luxury destination management company, has made history as the first Vietnamese tour operator to be nominated for Asia’s Responsible Tourism Award 2025 at the 32nd annual World Travel Awards (WTA). This prestigious nomination highlights the growing recognition of Vietnam’s contributions to global sustainable tourism.
In addition to this landmark nomination, Lux Travel DMC has also been shortlisted in three major WTA categories:
• Asia’s Leading Destination Management Company 2025
• Asia’s Leading Luxury Tour Operator 2025
• Vietnam’s Leading Destination Management Company 2025
These honors further affirm Lux Travel DMC’s role as a leader in crafting meaningful travel experiences that combine cultural authenticity, personalized luxury, and responsible tourism.
2024: A Year of Recognition for Responsible Tourism
In 2024, Lux Travel DMC was honored with two prestigious awards at the World Travel Awards (WTA) Ceremony held in the Philippines. The company was named Asia’s Leading Luxury Tour Operator and Vietnam’s Leading Destination Management Company—a testament to its continued excellence in delivering innovative, sustainable, and personalized travel experiences.
These accolades reflect Lux Travel DMC’s steadfast commitment to quality, environmental responsibility, and meaningful service throughout its two-decade journey in the travel industry.
“This nomination for Responsible Tourism is not only a proud moment for Lux Travel DMC, but a significant milestone for Vietnam’s tourism industry as a whole,” said Dr. Pham Ha, Founder, President & CEO of Lux Travel DMC. “To us, true luxury means inspiring, connecting, and uplifting—while also protecting the planet and empowering local communities. These honors motivate us to continue creating purposeful journeys that make a positive impact.”
Lux Travel DMC donates water tanks in Ha Giang
2025: A Defining Year for Sustainable Tourism at Lux Travel DMC
In 2025, Lux Travel DMC is strengthening its position as a pioneer in responsible luxury travel by achieving several key sustainability and leadership milestones. A major objective this year is aligning with global sustainability standards, which the company accomplished by receiving Travelife Certification at ITB Berlin 2025—becoming the first luxury tour operator in Vietnam to meet the Global Sustainable Tourism Council (GSTC)-aligned criteria.
Demonstrating its commitment to green practices at the national level, Lux Travel DMC also became the first recipient of the VITA Green Award, having successfully fulfilled 100 sustainable tourism criteria set by the Vietnam Tourism Association (VITA).
Further underlining its leadership role, the company’s Founder and CEO, Dr. Pham Ha, has been nominated for Global Sustainable Tourism Leader at the prestigious World Sustainable Travel & Hospitality Awards (WSTHA).
Additionally, Lux Travel DMC is proud to have been named “Asia’s Best Place to Work 2025” by HR Asia, recognizing the company’s people-first culture, inclusive values, and strong focus on employee well-being and professional development.
Recycling and Tree-Planting Day at Lux Travel DMC Office
Through these achievements, Lux Travel DMC reaffirms its 2025 objectives: to set new industry benchmarks for sustainability, inspire positive change in global tourism, and foster a workplace that empowers people while protecting the planet.
Redefining Luxury Through Culture, Community, and Conservation
Since its establishment in 2005, Lux Travel DMC has redefined luxury travel by going beyond comfort and exclusivity to embrace authenticity, sustainability, and social impact. The company curates exceptional journeys that combine high-end service with meaningful cultural engagement and environmental responsibility. Signature experiences include heritage-themed art cruises, immersive cultural and community-based programs, regenerative and slow travel itineraries, and agri- and conservation-focused adventures designed to benefit both travelers and host communities.
As a Travelife-certified company, Lux Travel DMC upholds the highest standards in sustainable tourism, including fair labor practices, ethical sourcing, waste reduction, and the protection of cultural and natural heritage.
Ca Trù performances on board the luxury boutique Heritage Cruises
“Travel today is about meaning,” says Dr. Pham Ha, Founder and CEO of Lux Travel DMC. “Our journeys celebrate people, places, and purpose—creating joy that ripples beyond the traveler and into the heart of nature and local communities.”
Vote for Lux Travel DMC at World Travel Awards 2025
You may help Lux Travel DMC in the 2025 World Travel Awards by casting your vote today! Voting is open now and will close on August 31, 2025. Your vote plays an important role in helping Lux Travel DMC secure prestigious recognition on the international stage.
Vote Lux Travel DMC here:
Asia’s Responsible Tourism Award 2025
https://www.worldtravelawards.com/award-asias-responsible-tourism-award-2025
Asia’s Leading Destination Management Company 2025
https://www.worldtravelawards.com/award-asias-leading-destination-management-company-2025
Asia’s Leading Luxury Tour Operator 2025
https://www.worldtravelawards.com/award-asias-leading-luxury-tour-operator-2025
Vietnam’s Leading Destination Management Company 2025
https://www.worldtravelawards.com/award-vietnams-leading-destination-management-company-2025
Winners will be announced during the Asia & Oceania Gala Ceremony on October 13, 2025, at the InterContinental Grand Stanford Hong Kong.
About Lux Travel DMC
Founded in 2005, Lux Travel DMC is Vietnam’s first luxury destination management company, specializing in tailor-made, sustainable travel experiences across Vietnam and Southeast Asia. With a strong focus on cultural authenticity, environmental responsibility, and service excellence, the company has earned prestigious recognition, including multiple World Travel Awards and Travelife certification. In 2025, Lux Travel DMC became the first Vietnamese tour operator nominated for Asia’s Responsible Tourism Award and received the VITA Green Award for meeting 100 green tourism criteria. As a pioneer in purposeful luxury, the company is committed to becoming net-positive by 2030—creating lasting value for travelers, communities, and the planet.
