Vietnam-Based Luxury Travel Rebrands as Parent Company JSC LuxGroup

by Huyen Nguyen
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CEO Founder Pham Ha said that LuxGroup comprises a dynamic mix of new and established travel brands from 11 March 2023.

Luxury Travel Vietnam (now Lux Travel Dmc) founded by Pham Ha in 2005 will remain unchanged in brand, the famous slogan still touching hearts and focus at the center of LuxGroup, with Doan Van as Lux Travel Dmc MD.

The Secret Hideaway, Luxury Travel, Lux Travel Dmc, Adventura Travel, Lux Mice, Luxtransco among others, will all join LuxGroup.

Announcing the rebranding of LuxGroup under one umbrella, Pham Ha said, “All LuxGroup share the same people-planet-profit commitment in #deliverhappiness with Passion, Purpose, People, Planet and last but not least Profit.

Invest in Tourism, Agriculture, and Information Technology, LuxGroup is a group of small giants becoming one of the best private economic groups in Vietnam.

LuxGroup will empower its entrepreneurs with the freedom to innovate while providing background leadership and resources for them to thrive. Two decades of experience in the luxury travel industry make us ideal partners for like-minded ventures.”

Pham Ha said that all the brands under the LuxGroup umbrella would share the same vision, mission, core values, and cultural traits, which he described as, “authentic, unique and immersive experiences, impassioned discovery, a human touch, and empowered ownership”.

“We welcome investors and individuals who share a unique passion for travel, tourism, yacht, cruises, hospitality, and arts, and are seeking a dedicated partner that brings their venture to life in a meaningful, efficient, and sustainable manner.”

Pham Ha emphasized that it is necessary to attract investors to invest in cruise ships and yachts of Vietnamese nationality that run along the coastline under the Lux Cruises Brand.

The Lux Group now has a range of brands with 250 staff, rep offices on five continents, and investments in a variety of businesses such as luxury cruises, transportation, real estate, restaurants, hotels and resorts, and art auctions in Vietnam and Asia.

With a solid infrastructure and ecosystem, Lux Group claims the guest’s rights with 100% customer satisfaction. The entrepreneur, Pham Ha, and the LuxGroup have won numerous prestigious travel awards including World Travel Awards.

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