Hanoi, Vietnam — May 2026 — Lux Travel DMC has been recognized with the Tripadvisor Travellers’ Choice Award 2026, an internationally respected distinction presented to businesses that consistently deliver outstanding experiences to travelers around the world. Based entirely on guest reviews and ratings published on Tripadvisor, the award places Lux Travel DMC among the top 10% of hospitality and travel companies globally.
The Travellers’ Choice Awards are considered one of the travel industry’s most influential consumer-based recognitions because winners are selected directly through authentic traveler feedback rather than judging panels or industry committees. The award reflects the quality, consistency, and reliability of the experiences delivered over a 12-month period.
For Lux Travel DMC, the recognition highlights more than service excellence alone. It also reflects the growing international demand for personalized, experience-led travel across Vietnam and Southeast Asia.
Founded in 2005 by Pham Ha, Lux Travel DMC has spent more than 21 years developing tailor-made private journeys for international travelers seeking authenticity, comfort, and deeper cultural connection. Today, the company serves global markets in five languages — English, German, French, Italian, and Spanish — offering customized travel experiences designed around each traveler’s pace, interests, and expectations.
Over the years, the company has become increasingly recognized for its approach to experiential luxury travel. Rather than focusing on conventional sightseeing alone, Lux Travel DMC emphasizes carefully curated journeys that combine local immersion, refined service, flexibility, and meaningful emotional experiences.
“Receiving recognition directly from travelers is especially meaningful for our team,” said Mr. Pham Ha. “This award reflects not only the trust of our guests, but also our long-term commitment to designing journeys that feel personal, authentic, and thoughtfully crafted. Luxury travel today is no longer simply about exclusivity — it is about how deeply a journey connects with the traveler.”
The recognition comes at a time when global luxury travel continues to evolve toward more personalized and responsible experiences. Travelers are increasingly prioritizing authenticity, slower pacing, privacy, and emotional value over traditional mass-market tourism models.
This shift aligns closely with Lux Travel DMC’s development strategy in recent years. The company has continued to expand its portfolio of tailor-made experiences, including luxury cultural journeys, honeymoon travel, family holidays, and sustainable tourism programs across Vietnam and Southeast Asia.
Sustainability has also become an increasingly important part of the company’s identity. Lux Travel DMC actively promotes responsible tourism practices through partnerships that support local communities, cultural preservation, and environmentally conscious travel experiences. The company’s long-term vision focuses on creating journeys that are not only luxurious and personalized but also meaningful and sustainable.
According to Tripadvisor, the Travellers’ Choice Award recognizes businesses that consistently receive strong traveler reviews and maintain high levels of customer satisfaction within the global tourism industry. As international competition within luxury travel continues to intensify, the award remains an important benchmark for trust and service quality.
For Lux Travel DMC, the 2026 recognition also reflects Vietnam’s growing position as a leading destination for experiential and luxury travel in Asia. Increasingly, international travelers are seeking destinations that combine cultural richness, natural beauty, and authentic local interaction with high-quality personalized service.
“As traveler expectations continue to evolve, we believe the future of luxury travel will be defined by personalization, authenticity, and responsible experiences,” added Mr. Pham Ha. “This recognition encourages us to continue innovating while staying true to the values that have guided our company for more than two decades.”
About Lux Travel DMC
Lux Travel DMC is a Vietnam-based destination management company specializing in tailor-made private journeys for international travelers. Founded in 2005 by Pham Ha, the company is recognized for its expertise in luxury, experiential, and sustainable travel across Vietnam and Southeast Asia.
Operating in English, German, French, Italian, and Spanish, Lux Travel DMC designs personalized travel experiences including luxury holidays, honeymoon tours, family journeys, and culturally immersive programs. With a strong focus on authenticity, craftsmanship, and responsible tourism, the company continues to create inspiring journeys that reflect the richness and diversity of the region.