ETHICAL CODES OF SUSTAINABILITY AT LUX TRAVEL DMC

ETHICAL CODES OF SUSTAINABILITY AT LUX TRAVEL DMC

OUR MISSION, CORE VALUES AND VISION

Founded 20 years ago by Dr. Pham Ha, Lux Travel DMC’s mission is to deliver happiness through passion, purpose, people, planet, place, profit, partnership, and prosperity. As an ESG-focused company and a leading luxury travel provider, we offer authentic, unique, and personalized travel experiences while upholding a strong commitment to sustainability, community, and environmental conservation. Rooted in cultural sustainability, 100% customer satisfaction, and employee happiness, we create inspiring journeys that not only delight our travelers but also positively impact destinations and local communities, making them better places to live and enriching places to visit. We are committed to achieving a net positive impact by 2030.

1. ENVIRONMENTALLY FRIENDLY OPERATIONS

Lux Travel DMC is deeply committed to minimizing the environmental impact of its operations by fully complying with both local and international environmental laws and regulations. Our dedication goes beyond mere compliance; we actively work towards integrating sustainability into all facets of our business. We implement and promote eco-friendly practices such as reducing waste, conserving energy, and minimizing carbon footprints. We also prioritize the use of locally sourced goods and services, supporting local economies while reducing transportation emissions. By continually educating our employees, partners, and clients about sustainable tourism, we aim to significantly reduce the physical impact of our operations on local environments and communities.

2. TOURS, ACTIVITIES & DESTINATIONS

At Lux Travel DMC, we design our tours to provide authentic and immersive experiences that offer travelers the opportunity to deeply connect with local cultures, traditions, and communities. We carefully curate activities that respect the integrity of the destinations we inspect, ensuring that tourism does not disrupt local customs or negatively impact the surrounding ecosystems. Our tours emphasize responsible and respectful engagement with local communities, enabling travelers to gain a genuine understanding of the places they visit. We also work with local experts and stakeholders to create experiences that are culturally sensitive and environmentally sustainable, ensuring long-term benefits for the communities and destinations we operate in.

3. CONSERVATION & RESPONSIBLE TOURISM

Conservation is at the core of our operations, and we prioritize responsible tourism in every aspect of our business. Lux Travel DMC actively supports initiatives that protect natural habitats, wildlife, and biodiversity. We partner with conservation organizations and local communities to promote eco-friendly tourism practices, such as reducing plastic use, minimizing waste, and encouraging reforestation efforts. All tourism experiences offered by Lux Travel DMC are designed to align with the principles of responsible tourism, ensuring that both the environment and the local communities benefit from tourism activities. Our goal is to create sustainable travel experiences that not only leave a positive impact on travelers but also help preserve the environment for future generations.

4. HUMAN RIGHTS & LABOR CONDITIONS

Lux Travel DMC is firmly committed to upholding and protecting human rights across our supply chain. We ensure that our operations and those of our suppliers comply with international labor standards, including the prohibition of forced labor and child labor. We require all our suppliers and partners to maintain safe working conditions, provide fair wages, and ensure that workers' rights are respected. Our code of conduct emphasizes the importance of non-discrimination, equal opportunity, and the promotion of diversity within the workplace. By collaborating with organizations that advocate for workers’ rights and human dignity, we actively contribute to creating a more just and equitable travel industry.

5. COMMUNITY RELATIONS

Lux Travel DMC recognizes the importance of building strong, supportive relationships with local communities. We are dedicated to contributing to the economic, social, and cultural development of the communities in which we operate. By encouraging our guests to engage positively with local residents, we help foster cultural exchange and understanding. Our goal is to ensure that tourism benefits both travelers and locals alike, with a focus on preserving cultural heritage and traditional practices. We actively invest in community development projects, including educational programs, infrastructure improvements, and capacity-building initiatives that support sustainable local development.

6. GUIDES, LOCAL REPRESENTATIVES AND TOUR LEADERS

At Lux Travel DMC, we maintain high professional ethics for our guides, drivers, and local representatives. We prioritize hiring and training local staff, ensuring they are qualified and fully adhere to local laws and regulations. Our guides are not only skilled in leading tours but also in sharing essential information about healthcare, local culture, and sustainable practices.

They play a key role in promoting responsible tourism, educating customers on environmental protection, local customs, and proper waste management. Additionally, our guides strictly do not promote or endorse the purchase of souvenirs containing threatened flora and fauna species, as indicated in the CITES treaty and the IUCN Red List, nor do they support the sale of historical and archaeological artifacts, except where legally permitted. We encourage practices such as using reusable water bottles and minimizing environmental impact, all aimed at supporting the long-term sustainability of the destinations we visit.

7. PARTNERS & ASSOCIATES

We believe that sustainable tourism can only be achieved through strong partnerships. Lux Travel DMC collaborates with partners and associates who share our values of sustainability, ethical business conduct, and respect for local cultures. We require all partners to adhere to high standards of human rights protection, environmental conservation, and anti-corruption practices. Our partnerships are built on transparency, mutual respect, and shared goals. We continuously monitor and evaluate the performance of our suppliers to ensure that they are meeting these standards, and we work together to implement improvements where necessary.

8. CUSTOMERS

At Lux Travel DMC, we ensure transparent communication and customer protection, aiming for 100% satisfaction. Our experienced team delivers unique, authentic experiences with top-tier service. For further details, we have elaborated on these aspects in the Customer Rights section.

Before booking, we provide clear guidelines and prioritize customer privacy. We offer accurate information on pricing, products, and our sustainability efforts, while ensuring that our marketing is ethical and does not overpromise.

During travel, we inform customers about the destination’s culture, environment, and important local issues. We also raise awareness about exploitation, particularly of children, and encourage support for local charities and environmental initiatives. A dedicated 24/7 emergency contact is always available.

After the trip, we systematically gather customer feedback to improve our services and address any complaints quickly. We also incorporate sustainability into our satisfaction surveys to ensure responsible tourism practices continue to be a priority.

9. ANTI-CORRUPTION

Lux Travel DMC is committed to operating with honesty, integrity, and in full compliance with Vietnamese law, upholding a zero-tolerance policy for all forms of bribery, corruption, and unethical practices. While small gifts and services may be exchanged to foster friendly relationships, they must never include cash or be used to influence decision-making. Any employee found engaging in bribery or corruption will face disciplinary action or legal prosecution. Additionally, we maintain fair pricing and do not engage in price-fixing or secret agreements to manipulate the market. In terms of data protection, customer information is handled with utmost care, used solely for the services registered, and never shared with third parties without prior consent. All business transactions are kept confidential, and employees are expected to strictly adhere to data protection regulations. Furthermore, Lux Travel DMC values cultural diversity and non-discrimination, ensuring a fair and open working environment for individuals from various backgrounds. We strictly prohibit any form of discrimination, harassment, or abuse based on ethnicity, gender, appearance, sexual orientation, religion, beliefs, age, or disability, and encourage the immediate reporting of any such behavior.

10. ANIMAL WELFARE

At Lux Travel DMC, the welfare of animals is of utmost importance. We do not support or promote any activities that exploit animals or put their wellbeing at risk. Our tours avoid attractions that involve captive wild animals, and we work with suppliers who prioritize animal welfare. We expect our partners to adhere to strict animal welfare guidelines, ensuring that tourism experiences do not contribute to animal cruelty. Furthermore, we encourage our travelers to engage in wildlife experiences that are ethical, respectful, and based on observation rather than interaction. Protecting wildlife and their natural habitats is a core principle of our company.

11. STAFF TRAVEL & BUSINESS TRAVEL

Lux Travel DMC ensures that all staff and business travel is conducted responsibly, reflecting our broader commitment to sustainability. We encourage the use of environmentally friendly transportation options and work to minimize the carbon footprint of our corporate travel. We provide employees with guidance on how to travel sustainably and support eco-friendly travel alternatives, such as rail travel and carbon offset programs. In addition, we ensure that all business travel complies with health and safety regulations, promoting the wellbeing of our employees while they are on the road.

12. PROGRESSIVE EVALUATION & CORRECTIVE MEASURES

Continuous improvement is a key component of Lux Travel DMC’s operations. We regularly assess our practices and encourage feedback from customers, employees, and partners to identify areas for improvement. We also conduct internal audits to ensure that we are meeting our sustainability, ethical, and operational goals. When issues are identified, we take swift corrective measures to address them. Our commitment to progressive evaluation helps us adapt to changing industry standards and ensures that we remain at the forefront of responsible tourism practices. We believe that learning and adapting are essential to providing better services and upholding our values of sustainability, transparency, and accountability.

CEO OF LUX TRAVEL DMC

PHAM HA