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June 11, 2019

Logo Meaning

“Touching Hearts”

The unveiling of a new logo for inbound department, marks the latest phase of Luxury Travel’s evolution and continuous growth. As the name suggests, Lux Travel Dmc, we expand our travel business to other destinations in Asia. 

The new-look logo symbolizes the innovation, creativity, and development of Lux Travel Dmc. LUX is bold and focusing in U sharped and travel in the centre. It is all about you, now travel is all about destinations, experiences and memories. 

The “Travel” font is small, central, smooth, reflecting the flexibility in the services provided by the company. The letter logo shaped is solid, simple, elegant, luxurious, easy to understand and eye-catching. The logo has two dominant colors and a white color.

The black stands for the high standard and the gold color for luxury. The gold color also represents balance and stability because it is important for us to work on win-win situations. White is for our transparency.

The new logo reflects the core values of excellent service by which we judge our performance in everything we do: Attitude, Art of Service and Efficient Processes. We put you first in the centre of everything we do.

Our people both local and expatriates who are travel experts, have the knowledge, skills and positive attitude in their hearts to provide excellent service to the most sophisticated travelers.

Our mission is to provide “Wow” Services to the Most Sophisticated Travelers. And our legacy slogan “Touching Hearts” is a strong message, a firm commitment, and, a promise to our clients and partners.

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